Consulting company K&K Group and TABASCO advertising agency are behind the idea of the project. The video was shot by LimeLite Studio on a training ground with the support of Ukraine's Ground Forces, while well-known Israeli filmmaker Eli Sverdlov comes as director.
The video's main goal, according to Ihnat Korobko, the project's author, is to show the daily heroism of ordinary soldiers who protect Ukraine at the front line.
"The video shows real people: soldiers and officers of Ukraine's Ground Forces. They are not blockbuster superheroes. When you speak with them, you see ordinary guys. But there are things that set them apart from others - genuine will and spirit. This is the power of our army. I would also like to note the enormous enthusiasm and solidarity of all the participants in the project, who are people from different areas of life. This unity once again proves that we are changing, the country is changing," Korobko remarked.
According to script writer Oleksandr Smirnov, this was one of the most complex screenplays ever.
"We had to find a symbol for ground forces that is simple, humane, devoid of imaginary heroism and vulgarity. This symbol is the soldier shovel," Smirnov explained.
"Land troops are Ukraine's most numerous military formation, and there are many reasons to be proud of them. We believe that it would be fair if the Ukrainians were more aware of their defenders, trusted them and took pride in them," Oleksandr Kopyl, the project's another author, concluded.