"In addition to a positive decision on keeping Saint Sophia's Cathedral and Kyiv Pechersk Lavra on the UNESCO World Heritage List, another revolutionary decision was taken, which is extremely important in my opinion. UNESCO's resolution was updated with a strict warning that the buffer zones should be freed of any outdoor advertising. And we'll bring the territory in line with the requirements of the organization," a member of the Ukrainian delegation to the 40th session of UNESCO in Istanbul (Turkey), Kyiv City State Administration Deputy Chairman Oleksii Reznikov said.
He recalled that the discussion of draft amendments to the concept of outdoor advertising is underway.
The concept will stipulate, among other things, clarifications on permitted and prohibited formats and sizes of advertisment constructions, layouts of city advertising. A special attention will be paid to pedestrian safety - advertisement constructions should not obstruct pedestrian traffic.
The distance between city lights should be at least 40 meters, between billboards - 150 meters. This will entail a reduction in the number of constructions. As for media facades, they should not blind people and be turned off at night between 10 p.m. and 7 a.m.
Reznikov also noted that advertising banners and holders will be totally banned.